Taronga Zoo was extending their experiential accommodation with a new architecturally designed (cox architecture), sustainable retreat, connecting directly to the Zoo.

Communicating the connection between the original custodians of the land, the Cammeraigal people, and the native flora & fauna within the Retreat was the key objective.

Each guest-room block was assigned a native animal; Bandicoot, Bilby, Brolga, Echidna & Emu, represented as a silhouette in keeping with the overarching brand-mark, positioned within an abstracted illustration of its natural habitat. Working alongside Indigenous artist Tim Moriarty to establish an illustrative style that communicated the essence of nature.

A custom variant of the habitat illustration was applied to each sign type to provide an ever changing, natural feeling across the site.

All designs were overseen and approved by local Cammeraigal custodians.

The historic Bondi Pavilion has been given a new life, meticulously restored to showcase the 1920s origins of the site, providing the local community and visitors alike, a cultural destination worthy of it's beachfront location, offering hospitality venues, events spaces, creative facilities, galleries and change rooms.

Working directly with Waverley Council, a brand was required to represent the rejuvenated pavilion, for use throughout the site, online and for all promotional council communications.

Inspired by the geometry of the iconic arched colonnades and linear embellishments within the render-work. Bespoke typography was crafted with a nod to bold 1920s typographic forms.

The logotype was designed to allow for flexible application, able to pair back or become detailed and linear or layered over images depending on it’s application.

Two colour-ways were established that mimicked the shifting hues of Bondi throughout the day, allowing the brand shift for night, day or seasonal events.

History meets elegance in the newly built Castle Residences and Porterhouse Hotel, designed by Candalepas Associates.

An unused Victorian building on Castlereagh Street Sydney, historically built and used as a tobacco storage building, was being restored a converted into a luxury hotel, cantilevered over the top, a high rise, high-end residential tower was to be built.

Blending the historic and new facades, Candalapas Associates designed repetitive a arched facade system that ran up the residential tower, each room and level as part of a grid. This system matched the geometry of the historic Victorian facade, highlighting the contrast between the old an d new finishes.

The signage system was directly inspired by the facade system, with a customised typeface and arrow which subtly referenced the arches and curves, using a simple yet luxurious finish of brass look anodised aluminium.

Room numbers were highlighted, with a flute carved Corian panel an accented brass edging, referencing the detail of vintage cigarette wallets.

Sitting between the W Brisbane and a new high rise residential tower, Brisbane Quarter has been meticulously designed to contain high-end retail outlets and destination dining offerings.
A small suite of signage was required to identify the mall and direct to the facilities within.

Signage was inspired by the soft rounded shapes of the brand pattern and sweeping curves of the decorative facade. Produced using a simple palette of Champagne stainless steel and monochromatic paint finishes to match the interior fit-out.

Design Development & Production
Concepts by Michael Pinn & Julian Frood

Located in the fast growing Western Sydney suburb Box Hill, Santa Sophia is a newly built Catholic school, designed by BVN.
With students ranging from Early Learning through to Senior Secondary Levels.

Santa Sophia was an established concept package when it was handed over, my role was to further develop the concepts for signage, supergraphics and wayfinding and to manage the production.

Santa Sophia features brightly coloured supergraphics tailored to each age group, designed to communicate curiosity & knowledge whilst encouraging an excitement for learning.

A photographic effect was designed for production purposes, that could be reproduced across the multiple locations on site, allowing images to appear in a unique style that appeared of high quality up-close and from a distance.

Soft geometric curves and colour palette of the architecture influenced the signage suite. Ongoing updates included creating a style for maps, updating messages and revising all sizes to best suit the site.

Ho Jiak is Sydney’s leading Malaysian dining experience. With 3 locations across Sydney, the Haymarket venue was the first to offer a complete dine-in experience.

Working alongside interior designer Christina Liu, an immersive dining experience was briefed in, the concept aiming to take diners back in time to a bustling laneway scene in Georgetown Penang, from where head chef Junda Khoo grew up and learned to cook with his beloved Amah.

The shopfront was designed to appear as a typical scene from Penang, a street vendor scene was designed to become the feature instagram moment for waiting guests or passing foot-traffic. Typical South East Asian fruits & vegetables were all selected to appear fresh and vibrant, with a whimsical inclusion of a ‘NO DURIANS PERMITTED’ painted sign.

Environmental artworks were designed bring the laneway to life, graphics told the story of an imagined family, the mother a street vendor, the father a fisherman and the daughter who was getting into mischief whilst playing with her fathers fishing equipment.

Wall surfaces were specified to complement the graphic style of the murals, completed in specialty patina concrete render for an aged and authentic appearance.

Artworks painted by Scott Marsh

Ho Jiak is Sydney’s leading Malaysian dining experience. With 3 locations across Sydney, the Haymarket venue was the first to offer a complete dine-in experience.

To allow the restaurant to communicate its vibrant Malaysian menu based on head chef Junda Khoo’s family recipes, a visual style needed to be established, for application across a suite of printed menus and in-store collateral.

The extensive menu was required to feature a selection of photographic menu items, displayed in both English and Chinese simultaneously. Working alongside the Interior Designer Christina Liu, the menu was designed to reflect the vibrant Nyonya style of the restaurant.

A hero image was designed to communicate the overarching concept of the restaurant, a young Nyonya woman on the steps on her family home, in a soft greyscale halftone effect, reminiscent of Junda’s beloved Amah who taught him to love eating & cooking.

A colour palette was established, featuring a combination of primary bright colours and secondary pastels, carefully matched to traditional Peranakan patterned fabrics, which were used as framing devices and backgrounds throughout the menu.

The William Inglis Hotel, the first premium hotel offering in Western Sydney, located within the newly established Riverside Stables precinct and adjacent to the Warwick Farm Australian Jockey Club.

A unique hotel experience, with equine culture infused throughout the interior design.

Signage was designed as a pure representation of rural life and equine passion. Directional and informational signage included authentic elements of equine detailing, brass pins, leather stitched bridles, all suspended from the walls, reminiscent of saddlery in a barn.

Arrows, level numbers and icons were all crafted to appear as dimensional elements inspired by cast iron horse shoes. Small scale application and a less-is-more approach was taken to carefully balance the stylistic signage within the built environment.

Each of the eight guest-room levels was dedicated to an era of famous Australian racehorses, an informational brass plaque was incorporated into guest-room signage, celebrating the success of William Inglis yearlings.

WINNER – SILVER (Corlette design)
2018 Transform Asia-Pacific Awards
Best Wayfinding & Signage

FINALIST (Corlette design)
2018 AGDA Design Awards
Spatial Graphic Design

To launch the Create Your Taste custom burger range, new store graphics were established alongside a complete reinvention of the ordering experience.

Posters were designed as in-store graphics, which could be layered over large format environmental graphics, also allowing stores that could not refresh their built environment to adapt to the new style quickly.

Designed as an ode to your favourite burger ingredients, highlighting old classics and newly added options; beetroot, Swiss cheese & avocado. Graphics also highlighted the Create Your Taste offering, which allowed you to stack, build, combine and create whatever your stomach desired.

Posters have been rolled out across Australia, Asia Pacific, the Middle East & Africa.

The latest addition to the MCG's range of hospitality offerings is the Lock-up Bar, named for it's location within the old stadium police cells. MCG's brief was to create a space with a more grungy look compared with the other venues on offer and to take full advantage of the heritage of the space.

The concept was developed to compliment the interior design of the space, which is inspired by prison blocks featuring industrial, honest materials and furniture. The logo was designed to reflect the theme, with characters isolated in individual cells and a single key acting as a hyphen between the words.

Showcasing the history of bad behaviour at the MCG, images of the famous Helen D'Amico streak in 1982 are displayed on coasters and menu backing boards, adding a sense of humour to the brand.

Signage was designed to feel industrial and authentic in construction, using layers of contrasting steel to display the logo above the shopfront for customers to locate the bar.

Questacon is Australia's leading technology & science museum for primary school aged children. The Canberra museum has been visited and loved by kids Australia wide for over 20 years. Questacon was expanding to include a new educational facility for high school students, located at the heritage listed Royal Australian Mint, where student could learn science and technology skills hands on, as well as see exhibits being designed, built and tested on site. The expansion included school workshops, staff workshops, exhibit space & staff headquarters.

Working closely with the Interior Design team and Questacon board, environmental graphics and wayfinding was designed to highlight zones and journeys intuitively in the space using colour.

Large scale illustrative graphics were also designed to inspire creative thinking and problem solving. Based on the historical illustrations of Heath Robinson (Absurdities & unlikely machines), the custom illustrations displayed overly complex, absurd mechanics in a hand drawn style, connecting the historical nature of the site to the new technology educational facility.

Winner, 2013 Sydney Design Award
Interior Design, Public or Institutional Space

Pronounced "B'Steeyaaa", the latest restaurant to launch under the direction of Melbourne chef Jason Jones of Mamasita fame. B'Stilla brings to Melbourne some of the best Moroccan dishes this side of the Indian Ocean.

The identity features warm colours inspired by the cuisine of the region and heros the national colour of red prominently.

Letterforms were inspired by traditional stone carvings of formal arabic script, using a combination of sharp edges and singular serifs. The apostrophe is replaced with dots (’i‘jām) used in arabic writing to inject a strong visual cue to Moroccan culture.

Logotype, business cards, menu covers, updatable menu template, uniforms and signage were all designed for the South Yarra restaurant. All elements were created in keeping with the sustainable ethos of the restaurant.

Melbourne Cricket Club is Australia’s oldest sporting club, with an average waiting list of 41 years to become a member, founded in 1838. Melbourne Cricket Club (MCC) provides members exclusive access to sporting and special events at the MCG, as well as a selection of reciprocal clubs across Australia, UK, India & Hong Kong.

Celebrating the history of the MCC & MCG members stadium, an exclusive Members Reserve Sparkling wine was crafted by Treasury Wines. Labels were designed to reflect the clubs history and provide a sense of tradition, presented in soft tones of grey, classical serif typefaces, highlighted by gold foil stamps to provide a touch of elegance.

Historical artwork in the form of a wood carving was sourced from the archives at the State Library of Victoria, displaying a cricket match held at the MCG between Victoria & All England in 1873. The delicate carved line-work, depiction of the historical members stadium surrounded by patrons dressed in their finest clothing, communicating the refined luxury associated with the MCC.

McDonald’s needed a new environmental graphic style for their restaurants located in family based areas. The biggest change in store was the redesign of McCafe zone, designed to present McCafe as a small cafe experience inspired by urban independent outlets, communicating the quality of their barista made coffee.

Australian McCafe stores applied a bespoke hand-crafted blackboard inspired graphic, reminiscent of a cool Surry Hills style cafe. This graphic was produced to appear across large surfaces as a wallpaper, or to be cropped as required for smaller areas or framed pieces in-store.

International McCafes required the design to provide a level of coffee education within the space, many locations were new to coffee culture with McCafe as the market leader in these locations.

Clean graphic layouts were designed, inspired by the import stamps on hessian coffee bags, displaying information about the McCafe blend and various coffee varieties. Graphic layouts were applied to a faux plywood or flat colour backing, to add warmth or contrast to the zone as required on a store-by-store basis.

To launch AIM's new educational facility in Canberra, internal and external environmental graphics, wayfinding signage and all mandatory signage were designed.

Working with the interior design team, graphic elements were carefully created to ensure all angles, height lines and colours worked harmoniously with the joinery and finishes of the environment.

With a concept of 'the cube' a direct representation of both the logo and the interior design of the space, with a central cube containing all training rooms. All environmental graphics were designed using a combination of pixelated elements and abstract perspective cube patterns.

Over 80 individual graphic elements were designed, artworked and detailed for installation. Specialised printing was tested to ensure colour accuracy once installed across a wide range of materials including powder coated steel, acoustic panelling, glass and acrylic.

The Melbourne Cricket Ground has recently upgraded it's on-site facilities to include restaurants, bars and take-away food options. Making the MCG a destination for more than just the game itself.

The Outer was designed to fit amongst the heritage style set in place by the already designed suite of MCG brands. The naming of the bar was selected as it not only referenced a section of the grandstand, but also the location of the bar – which is positioned on the far outer edge of the MCG under light tower 5.

The circular crest device was designed to connect with existing brands, which all displayed either circular or geometric holding devices. The logotype within was given a slight perspective to appear similar in form to the MCG when viewed upon approach. The central anchor serifs were added to the characters to accentuate the perspective, with angles appearing to pull inwards towards a vanishing point.

A small range of supporting brand elements were created to build the brand presence in the space, including lightbox signage, glazing decals, menus and coasters.