The historic Bondi Pavilion has been given a new life, meticulously restored to showcase the 1920s origins of the site, providing the local community and visitors alike, a cultural destination worthy of it's beachfront location, offering hospitality venues, events spaces, creative facilities, galleries and change rooms.
Working directly with Waverley Council, a brand was required to represent the rejuvenated pavilion, for use throughout the site, online and for all promotional council communications.
Inspired by the geometry of the iconic arched colonnades and linear embellishments within the render-work. Bespoke typography was crafted with a nod to bold 1920s typographic forms.
The logotype was designed to allow for flexible application, able to pair back or become detailed and linear or layered over images depending on it’s application.
Two colour-ways were established that mimicked the shifting hues of Bondi throughout the day, allowing the brand shift for night, day or seasonal events.