Ho Jiak is Sydney’s leading Malaysian dining experience. With 3 locations across Sydney, the Haymarket venue was the first to offer a complete dine-in experience.
To allow the restaurant to communicate its vibrant Malaysian menu based on head chef Junda Khoo’s family recipes, a visual style needed to be established, for application across a suite of printed menus and in-store collateral.
The extensive menu was required to feature a selection of photographic menu items, displayed in both English and Chinese simultaneously. Working alongside the Interior Designer Christina Liu, the menu was designed to reflect the vibrant Nyonya style of the restaurant.
A hero image was designed to communicate the overarching concept of the restaurant, a young Nyonya woman on the steps on her family home, in a soft greyscale halftone effect, reminiscent of Junda’s beloved Amah who taught him to love eating & cooking.
A colour palette was established, featuring a combination of primary bright colours and secondary pastels, carefully matched to traditional Peranakan patterned fabrics, which were used as framing devices and backgrounds throughout the menu.