Melbourne Cricket Club is Australia’s oldest sporting club, with an average waiting list of 41 years to become a member, founded in 1838. Melbourne Cricket Club (MCC) provides members exclusive access to sporting and special events at the MCG, as well as a selection of reciprocal clubs across Australia, UK, India & Hong Kong.
Celebrating the history of the MCC & MCG members stadium, an exclusive Members Reserve Sparkling wine was crafted by Treasury Wines. Labels were designed to reflect the clubs history and provide a sense of tradition, presented in soft tones of grey, classical serif typefaces, highlighted by gold foil stamps to provide a touch of elegance.
Historical artwork in the form of a wood carving was sourced from the archives at the State Library of Victoria, displaying a cricket match held at the MCG between Victoria & All England in 1873. The delicate carved line-work, depiction of the historical members stadium surrounded by patrons dressed in their finest clothing, communicating the refined luxury associated with the MCC.